PEAQ Wellness: A New Era of Social Wellness in Dubai
When PEAQ Wellness first announced its launch in the summer of 2024, we knew it was the beginning of something truly special. As the first social wellness club in the Middle East, PEAQ is more than just a gym or spa, it is a movement redefining how people approach holistic well-being. Officially opening its doors last November, this pioneering space in Dubai blends fitness, recovery, and community to create a wellness experience that is as social as it is personal. From cold plunges to Lagree workouts, PEAQ’s mission is to provide a sanctuary where performance meets restoration.
Here at Altha, we have been following PEAQ’s journey since the summer of 2024, dreaming about and anticipating its arrival. When the opportunity arose to lead their first-ever sound healing event, we were honored to bring our expertise to such a groundbreaking wellness space. Hosting private sound healing sessions for PEAQ’s leadership team and members was a privilege, marking the beginning of a powerful collaboration with like-minded individuals.
A Vision for Recovery and Connection
Founded by UAE-born entrepreneur Ali Hassoun, PEAQ is built on the philosophy that wellness is a shared experience. Ali, having guided over 10,000 people through cold water therapy, understands the profound impact of recovery practices on both the body and mind. PEAQ is his vision brought to life; a place where individuals can optimize their performance while still prioritizing moments of stillness and rejuvenation.
PEAQ’s approach is structured around three key pillars:
PEAQ Recovery – Cold plunges, sauna sessions, breathwork, and stretch therapy designed to enhance recovery and resilience.
PEAQ Social – A communal space where like-minded individuals connect through wellness and shared activities.
PEAQ Zen – A sanctuary offering treatments and classes (such as restorative yoga) that support mental rejuvenation and relaxation.
Altha at PEAQ
As we had the honor to be the first sound healer to lead an experience within their space, we created two unique sessions designed to complement PEAQ’s ethos of balance and restoration:
Leadership Sound Healing Session – An immersive experience for the PEAQ leadership team, incorporating breathwork, sound healing instruments, and guided relaxation to support clarity, focus, and rejuvenation.
Member Sound Healing Event – A collective experience for the PEAQ community, allowing participants to explore the benefits and power of sound baths.
Sound healing in Dubai has been on the rise due to its ability to enhance physical recovery and mental well-being, making it a natural addition to PEAQ’s lineup of offerings.
A Destination for Holistic Wellness
PEAQ’s offerings extend far beyond traditional fitness and recovery. Members can experience an extensive range of wellness practices, including:
Cold water therapy for physical and mental resilience
Breathwork sessions to enhance focus and vitality
Lagree workouts for full-body strengthening
Stretch therapy and sports massages for mobility and recovery
The Future of Wellness in Dubai
PEAQ is truly setting a precedent for the future of recovery and social well-being in the region. By integrating science-backed recovery methods with ancient healing practices, PEAQ offers a comprehensive approach to optimizing health in a way that feels modern while still deeply rooted in holistic traditions.
As Dubai cements its status as a global wellness destination, partnerships like ours with PEAQ blend traditional healing methods with modern recovery innovations, offering a more comprehensive path to well-being. Whether through sound healing training, sound healing masterclasses, sound healing products, health and wellness spa retreats, or customized experiences, we are committed to bringing the power of sound healing to innovative spaces that prioritize well-being.
For those looking to introduce custom sound healing events to their club, wellness center, hotel, retail location, or workplace, Altha offers bespoke experiences designed to enhance relaxation, recovery, and community connection. Contact us today to explore how private sound healing sessions, corporate wellness retreats, and sound healing masterclasses can help elevate your wellness offerings.